I just got word that CNBC is featuring the hot new ad campaign for MoGo that everyone’s buzzing about. They’ve got it in their video collection, and it is definitely worth a visit.

 Check it out!

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2008 and already we’re worrying about scary Trojans that will infect and destroy all our precious electronics.  I’m tellin’ ya, the moment something rad gets invented, someone finds a way to mess it up, ruin it, and scare the pants off you thinking you’re going to fall victim to it!  What’s this world coming to?!

Ok, enough dramatic overreaction, now down to business.  What I say is true and there is floating around out there, a fake iPhone upgrade that just might get into your beloved touchscreen goodness and infect the whole thing.  According to the article I just read, “This Trojan claims to be a tool used to prepare the device for an upgrade to firmware version 1.1.3…When a user installs the Trojan, other application components are altered. If the Trojan is uninstalled, the affected applications may also be removed.”

In a word, Yikes.  Beware of this for all you mobile warriors out there that are just trying to get your iPhone to its most modern state.  Beware indeed.  So before you go installing anything wild on your phone, consult with Apple first.  Be smart.

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Right on the heels of the mega-successful CES, the Macworld has kicked off in San Francisco.

Another event that showcases hip new technology, this year’s conference has not let us down.

During the kick-off, Steve Jobs opened up a standard-sized manila office envelope and slid out … a laptop.

And the audience went wild.

The ultra-thin “MacBook Air” notebook computer is between .16 and .76 inches thick depending on the configuration you choose. It is packaged with a 80-gigabyte hard drive, and the option of a 64GB flash-based solid state drive as an upgrade.

Cool!

This was followed up by confirmation that Apple IS entering the movie rental market. iTunes will have 1,000 movies for online rental by the end of February, with prices of $2.99 for older movies and $3.99 for new releases. You can choose to  watch instantly over a broadband Internet connection, or download and keep the movie for 30 days while having 24 hours to finish the movie once it’s started.

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I love video love. I love it. Love love? Yes. That said, I just found an amazing video that has “Everything in the Known Universe about the MoGo Mouse by Newton Peripherals!” The kind folks over at Tiger Direct produced this awesome video on their “TigerTV” Channel and it really does give you the nuts, bolts, ins, outs, and everything in between for the MoGo Mouse.

Go here to watch the Video from TigerTV, enjoy, and tell em’ Tyler sent ya!

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Here you go folks, Matt Westover’s final post from inside CES 2008!  It was a great week for MoGo and thanks for following it through the days!!

The Harsh Realities of…The Morning After CES

Where are all the camera’s?  Where are the producers? What happened to my limo?    Uh-O, CES is over and it is back to reality.

Reality started for me at about 1am Friday morning when I landed back in Boston.  My limo had morphed into a dirty cab taking me home.  Upon exiting the cab at the corner near my house, I accidentally hit the door handle getting out of the car and knocked my Blackberry out of my hand and onto the wet ground outside the car.  This would not have been the end of the world until I realized the cab was parked over a city drain and my Blackberry bounced off the grate and fell perfectly through one of the holes and splashed in the drain water below.  The screen light was on so I could clearly see my bberry sinking down and into the pipe with the rain water.  In one second, my phone and my database was gone. Yes it was gone forever.  How did I react?  It was an irreversible occurrence and had to get over it and figure it out in the morning.

The 6am wakeup call came very quickly and the day was going to be a busy one.  Once the kids were fed and off to school I was staring at a 9 foot Christmas tree in the middle of our living room that needed to be sent out with the trash.  Whoa, I just went from summer weather in the “anything goes” city of Las Vegas to rainy cold weather in Boston staring at a Christmas tree that needed to be cut in pieces and thrown out.  Clearly, I was back to reality.  Grabbing a power tool, I cut the branches off the tree and took it all out for trash.  One action item down; many to go.

Now, I was chomping at the bit to get to the cell phone store the moment it opened. Without my phone and email, I was out of contact with our MoGo team and had to get connected again.  The store was open and my replacement phone was in stock.  Now the challenge was restoring my database; if I could get it back at all.   After 20 years in the backup segment of the market, I had a backup of my bberry database and could quickly back off the proverbial “edge of the bridge” as the day was looking up at that point.

Now I could get back to work.  Or so I thought…..  It turns out I had to take our dog to the vet as it was one of my roles I agreed to when we bought the dog.  After a couple of hours and a little medication, our dog was back in action and I now I was back to work.  What happened to my life of luxury I had the day before?  It may not have been reality but it was much easier than this juggling act I was going through today!  And who needs reality anyway?

Ah, there is the twist.  Reality may have very wide or very narrow swings of its pendulum. It is for each one of us to manage the adversity reality can place in front of us at any moments notice.  This week of CES was all real and the pendulum swung broadly from the highs to the lows and it was up to our MoGo team and me to manage ourselves through it and drive the company ball down the field in 2008.

All the best athletes, doctor’s, teachers, business professionals (the list goes on) have setbacks and difficult times in their journey to success.  None have an easy ride and a straight road to success. What made them the best and what defined their character is how they responded to adversity and how they stood back up on their feet, dusted themselves off and kept competing.  A champion is made in the difficult times and recognized as such later.  A champion prepares tirelessly without the camera watching and executes with unwavering focus when the camera’s are rolling!

Though everyone wants to be a champion; few are preparing themselves to overcome their own or their company’s own challenges/setbacks to become a champion!

Now that the bright lights of the camera’s are gone and the limo’s aren’t here, it is our time to prepare/execute for the year and come back to CES in 2009 and beat our past performances!  Yes, as it turns out, we are our own competition and if we worry about ourselves and stay focused to our game plan, we can surpass our CES success of 2008.

Today’s reality was challenging; I will make tomorrow’s reality better!

Matt

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Can I just say how lucky we are to have a head honcho like Matt Westover? It is truly amazing to have the man in charge be so open, so vocal and so, well, cool. Here’s more from him inside CES 2008!

Day 4 at CES started quickly as we were very fortunate to be on Donny Deutsch’s “The Big Idea” last night and the excitement and interest in MoGo from the CNBC show kept us out later than usual seizing the moment! Though CES was winding down our phones were ringing off the hook for last minute meetings before everyone flew out of town. Many of our current partners watched the segment and thankfully, are proudly associated with us. They all expressed their enthusiasm to make 2008 an even bigger year with us than our record sales year of 2007! We will take all the sales we can as we are focused on making 2008 our breakout year; our “Crossing the Chasm” moment, if you have read the book. 2008 will not be the year we follow the “4- Hour Workweek” by Tim Ferris. I have asked Tim for a little help as my weeks are now standing at 4+ 80 hours….. so I am failing his course.

The first year we attended CES with our new company and only a few handmade MoGo’s we were there test marketing our messaging and positioning of the MoGo. It would not be formally released into the market until later in 2006. We hit the jackpot and were lucky enough to find the right person at NBC and were 1 of 4 products they profiled live on the “NBC Today Show” live from the CES show floor! We did not even have a company booth there! Stating the obvious, that was a good first CES for us. Last year we introduced our next generation MoGo’s at CES and won the “Best of CES” award! We beat our billion dollar competitors. Again, we viewed our second year an overwhelming success. And now, this year we are fortunate enough to participate in “The Road to CES” series underwritten by American Express and produced by CNBC and Donny Deutsch’s “The Big Idea” ! One of Donny’s show experts for the series, Dr. Doug has blogged very favorably about MoGo (http://www.cnbc.com/id/22579768/site/14081545/page/2/ ) and we thank him for his support. We are fortunate to have the best blogging about us. See our blog at http://www.mogomobility.com/.

We are 3 for 3 at CES and we now have 1 year to outdo ourselves at CES 2009. Donny and team, help!! We will definitely be using the commercial Deutsch Inc. produced for us, as it is excellent! Have you seen it?

So now the MoGo team has mounds of business cards and actions items ahead of us from this week. Though we had a blast promoting MoGo’s until we dropped each day and are exhausted from the week, our work has only begun. We must follow up and capture the business momentum from this year’s show!

I leave the show wondering how I can show my appreciation for what all the wonderful people producing and working behind the scenes at “The Big Idea” did for MoGo and our team? The awareness and branding they generated for the MoGo is simply something we could have never accomplished on our own. We must find a way to return the favor to them! Remembering what my parents taught me— “it is better to give than receive” and we will be receiving the benefits of this CES experience for months! So I leave today with the difficult action item figuring out how we could possibly give back to them, anything near what we are receiving……………

Gratefully,

Matt

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Matt’s infectious enthusiasm and from-the-floor perspective had me wanting more!

You too? Easy enough. CNBC has been featuring Matt’s perspective as a key part of their live CES coverage. Check it out! And to read a little more about the man behind the Golden Mouse, here.

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Straight from the bosses mouth today for you fine folks!  Here is a post from the man behind the MoGo, Matt Westover!  How cool is it to get an inside look at CES 2008 from Matt himself?  Very cool my friends, very cool.

We are in day 3 of CES and feel we have exceeded the goals we have set for ourselves here. As a young and quickly emerging company, we look for very tangible results which move the sales needle coming out of CES. With 1000’s of companies here and the enormous amounts of money that are being spent, we simply cannot out-spend the larger companies to capture awareness and brand recognition so we must rely on more gorilla tactics to get our name and products above the noise level.

This year and in the spirit of Las Vegas, we introduced the MoGo GoGo Girls to our CES execution plans. These MoGo GoGo Girls, wearing MoGo branded tops, are carrying MoGo’s and striking up conversations to demonstrate our product. Additionally, after they speak to a CES attendee about our MoGo, they offer them a coupon for a $20 discount when they buy a MoGo. They successfully provided attendees with 10,000 discount coupons so far! The MoGo GoGo Girls are a show favorite! This year we have also been very fortunate enough to be invited by CNBC and “The Big Idea with Donny Deutsch” to be on their show at CES. This is a terrific opportunity for MoGo and the show will air Wednesday night at 10pm Eastern. Please watch it! I have been watching the show since its inception and feel honored to be included in their CES show series! Much to my surprise, Donny and his team hired his former advertising firm (Deutsch Inc.) to make a commercial for us to make MoGo a houshold name! Not only was this something we could not have made on our own (we are not advertising exec’s)they made a very exciting commercial with all the right messaging! Additionally, this commercial will definitely help us to be a household name quickly! If that was not enough, Donny announced to me on the show that CNBC was going to the run commercial on CNBC at their expense as as well! I was excited I was at risk of looking like contestant on “The Price is Right” and starting jumping around pumping my fists with over the top enthusiasm. Right then Donny tells me he will also run our ad during the SuperBowl….at that point I did jump out of seat with excitement only to hear him say he was only kidding…..he totally got me as I fell for it hook, line and sinker and could only laugh at myself at that point.

Relatively speaking we think MoGo’s are to computer laptops as Ipod’s are to music and Donny is really helping us get to the next level as a company. We simply could not have done this on our own without Deutsch Inc., CNBC and Donny’s expertise. They are really wonderful people to work with and see why they are so successful! Stay tuned for more MoGo news tomorrow!

Best Regards,

Matt

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Day 3 folks.  You know the drill, a brief update on what’s going down for MoGo in the lovely bowels of CES 2008.  Ok, I just said lovely, followed by bowels.  That should be illegal.

Here we go!

“CES 2008 Day 3:

 
The morning came too fast for some of the MoGo team as the night festivities were a big hit. The complete MoGo team assembled over at the Sand’s Convention center prepping for the big drawing. At the “Into Tomorrow booth the GoGo Girls took the front line as the management group answered questions and conducted interveiws with Dave at Into tomorrow. Into Tomorrow staff recorded the days events and we will be providing the footage on our website next week. Also want to stay tuned as CNBC might be showing this on the Road to CES blog/show.

As the we got closer to noon the crowds to grew and Go Go Kat annouced the winners for MoGo Mouse and Grand Prize Gold Diamond encrusted MoGo X54, pictures included.

Grand Prize winner Ryan Hensley took home the Ultimate Bling out MoGo Mouse.

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As we blogged yesterday, MoGo is celebrating a quarter-million mice shipped by giving away THE X54 today in less than 3 HOURS! It features a gold top and base as well as 14 carat white gold and diamond inserts – and worth a staggering $1,000!

You can see it for yourself at the Tomorrow Booth #71723. Here’s a link to the map of CES 2008 to help.

Good luck!

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