AT&T & Napster Partnering Up

by Tyler Knott Gregson | October 22nd, 2007

Tis’ the season to be pairing, fa la la la la, la la la la.  Or something.  Actually it’s not even Halloween yet, so why am I Christmas caroling?  Because it IS the season to be pairing up, companies do it, products do it, heck, everyone is joining hands and partnering up, why shouldn’t AT&T and Napster follow suit?

That’s right, AT&T just announced that Napster’s entire 5 million song catalog will be available to to all AT&T Mobile customers.  Yep, you heard right, 5 million songs, at your fingertips.  Currently, AT&T is partnered through eMusic and this will just further extend the offerings.  According to the article I just read, “This will allow AT&T to compete with Verizon Wireless and Sprint Nextel in the music download arena. AT&T currently allows Napster subscribers to transfer music form their personal computer to their cell phone via a cable or storage card. Both companies hope to improve sales of music by allowing data to be directly downloaded to mobile phones over a WiFi network.”

Apparently songs are going to range from $1.99 each to $7.49 for 5 a month.  With Apple selling songs for $.99, it’ll be curious to see if AT&T has to eventually lower the prices for Napster’s goods.   Oh, note to self, and blunder here:  This Napster service does not work with the iPhone, despite the fact that AT&T is the exclusive carrier of the iPhone.  Blunder.

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