Welcome to the future of advertising.  What happens when you have access to exciting new technologies and the desire to spread your message to, well, as many people as possible?  You get “Drive-By-Marketing” is what you get, and if you’re on Bluetooth, you might not really have too much of a choice as to whether or not you hear it.

Yep, you heard right, HSBC Bank in London is actually equipping two of its branches with a Bluetooth server so when people walk or drive by, if their Bluetooth devices (MoGo Headset anyone?) are switched on, they can be ‘discovered’ by the server and directly sent an audio advertisement.  While this sounds actually pretty cool (and moderately annoying) some people are actually afraid it poses some security risks.  If the Bluetooth server isn’t turned off when not being used, some techies worry it could be used for hacking into peoples information, or at very least making free calls.

What’s your take on this type of thing?  I want to hear back from you, our loyal readers, on how you think this affects not only the future of advertising, but what the potential side-effects or security risks could be for this.  Sound off, I want to hear what YOU think!

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This entry was posted on Wednesday, April 4th, 2007 at 11:48 am and is filed under Bluetooth, Mobility tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.