I’m going to start off this post admitting something:  I am not a woman.  I have never been a woman, and I have absolutely no plans on becoming one at a later date.  That said, I’m going to need all you women to chime in on this one, tell me if what I found is true, false, blasphemy or pretty darn accurate.

That said, I just found an interesting article via Gizmodo and the New York Times that claims that in order for all these new, high-tech gadgets to truly appeal to female customers they need to go beyond “cute,” and “pink” and become not only much easier to use, but smaller as well.  That’s right, they (in this case a marketing group) found that to truly appeal to women, the gadgets have to be easy to figure out, accessible immediately, and smaller in size.  All that’s going on in the back of my brainpan while I’m reading this is, “Man, MoGo is genius,” because not only are the gadgets small, they are extraordinarily easy to use, they work right out of the box, and they make life as simple as possible by erasing the wires, the cords and the bulky accessories to tote around with them.

Personally, I’m going to agree with Gizmodo on this one, sex has nothing to do with people wanting products that are easier to use.  Who wants to sit around and read 300 pages of a manual written in 30 languages just to figure out how to connect your mouse to your computer, or your headset to your cell phone?  Yeah, no one, that’s who.

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This entry was posted on Friday, June 8th, 2007 at 12:05 am and is filed under Mobility tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.