You tell me, is this good news?

CBS Mobile, in partnership with a company called Loopt, announced on Wednesday that they will be delivering the country’s first location-based mobile Web site advertisements.

If you’re wondering what that means…

The partners will use GPS and other localization technology to reach consumers at their physical location, enabling them to target users who are near a particular place of business.  These will NOT be Bluejacked messages sent to  cell phones, but appear non-intrusively on mobile Web sites which consumers can access from their cell phones.

The ads will be available on CBS Sports Mobile and CBS Mobile News Web sites, on Loopt properties and its partner’s Web sites.

In other words, you’re checking the scores at CBS Sports on your phone while waiting for your car’s oil to be changed and ‘POP’ there’s an ad for a sale on donuts at the grocery store next door.

All consumer location data, they say, will be privacy protected by Loopt.

According to the press release:

“Location-based advertising is the sweet spot in mobile marketing,” said Cyriac Roeding, Executive Vice President, CBS Mobile.  “We are thrilled for CBS to be the first media company in the country to help our clients realize highly relevant, yet non-intrusive mobile ads using location-based technology. Through our partnership with Loopt, our advertisers will be able to deliver targeted messages to potential customers who, based on their location, might be very likely to click or make a purchase. This makes the ads highly relevant to consumers and advertisers at the same time.”

CBS’s mobile sports and news Web sites  produced close to 75 million page views and 5 million unique users  in the last quarter of 2007 - making it one of the highest-traffic ad-supported mobile Web sites in the U.S.

“We’ve really blurred the line between advertising and content. It’s a win for everyone — consumers, advertisers, Loopt, CBS and our carrier and developer partners.”

Share This