Can I just say how lucky we are to have a head honcho like Matt Westover? It is truly amazing to have the man in charge be so open, so vocal and so, well, cool. Here’s more from him inside CES 2008!

Day 4 at CES started quickly as we were very fortunate to be on Donny Deutsch’s “The Big Idea” last night and the excitement and interest in MoGo from the CNBC show kept us out later than usual seizing the moment! Though CES was winding down our phones were ringing off the hook for last minute meetings before everyone flew out of town. Many of our current partners watched the segment and thankfully, are proudly associated with us. They all expressed their enthusiasm to make 2008 an even bigger year with us than our record sales year of 2007! We will take all the sales we can as we are focused on making 2008 our breakout year; our “Crossing the Chasm” moment, if you have read the book. 2008 will not be the year we follow the “4- Hour Workweek” by Tim Ferris. I have asked Tim for a little help as my weeks are now standing at 4+ 80 hours….. so I am failing his course.

The first year we attended CES with our new company and only a few handmade MoGo’s we were there test marketing our messaging and positioning of the MoGo. It would not be formally released into the market until later in 2006. We hit the jackpot and were lucky enough to find the right person at NBC and were 1 of 4 products they profiled live on the “NBC Today Show” live from the CES show floor! We did not even have a company booth there! Stating the obvious, that was a good first CES for us. Last year we introduced our next generation MoGo’s at CES and won the “Best of CES” award! We beat our billion dollar competitors. Again, we viewed our second year an overwhelming success. And now, this year we are fortunate enough to participate in “The Road to CES” series underwritten by American Express and produced by CNBC and Donny Deutsch’s “The Big Idea” ! One of Donny’s show experts for the series, Dr. Doug has blogged very favorably about MoGo (http://www.cnbc.com/id/22579768/site/14081545/page/2/ ) and we thank him for his support. We are fortunate to have the best blogging about us. See our blog at http://www.mogomobility.com/.

We are 3 for 3 at CES and we now have 1 year to outdo ourselves at CES 2009. Donny and team, help!! We will definitely be using the commercial Deutsch Inc. produced for us, as it is excellent! Have you seen it?

So now the MoGo team has mounds of business cards and actions items ahead of us from this week. Though we had a blast promoting MoGo’s until we dropped each day and are exhausted from the week, our work has only begun. We must follow up and capture the business momentum from this year’s show!

I leave the show wondering how I can show my appreciation for what all the wonderful people producing and working behind the scenes at “The Big Idea” did for MoGo and our team? The awareness and branding they generated for the MoGo is simply something we could have never accomplished on our own. We must find a way to return the favor to them! Remembering what my parents taught me— “it is better to give than receive” and we will be receiving the benefits of this CES experience for months! So I leave today with the difficult action item figuring out how we could possibly give back to them, anything near what we are receiving……………

Gratefully,

Matt

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