It’s already landed here, to huge commercial success, and I’m sure on November 10th, the same thing will most likely be said in Great Britain.  That’s right my friends, the iPhone is coming to the British, and on November 9th, it will be widely available.

Despite quite a few critiques on the phone here in the U.S., predictions are already pouring in about just how many units will sell.  What I wonder about, is if any extra features will be made available on the British iPhone that we were not privy to.  What I wonder about is this:  After the debacle unfortunate  price drop only a month after the iPhone’s launch, will British customers wait a bit longer after the November 9 launch, or will they buy it up just as fast as their long queue line dissipates?

I’ve said it once, I’ll say it 100 times, time will tell.  Get ready for the contract with British mobile provider 02, and get ready for a whole lot of marketing Great Britain.  Welcome to our world.

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Welcome to the future of advertising.  What happens when you have access to exciting new technologies and the desire to spread your message to, well, as many people as possible?  You get “Drive-By-Marketing” is what you get, and if you’re on Bluetooth, you might not really have too much of a choice as to whether or not you hear it.

Yep, you heard right, HSBC Bank in London is actually equipping two of its branches with a Bluetooth server so when people walk or drive by, if their Bluetooth devices (MoGo Headset anyone?) are switched on, they can be ‘discovered’ by the server and directly sent an audio advertisement.  While this sounds actually pretty cool (and moderately annoying) some people are actually afraid it poses some security risks.  If the Bluetooth server isn’t turned off when not being used, some techies worry it could be used for hacking into peoples information, or at very least making free calls.

What’s your take on this type of thing?  I want to hear back from you, our loyal readers, on how you think this affects not only the future of advertising, but what the potential side-effects or security risks could be for this.  Sound off, I want to hear what YOU think!

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