MoGo published the following press release today.  It confirms that the MoGo mouse family will be    marketed under Swiss Travel Product brand name

NATICK, MA., September 12, 2007 — Newton Peripherals, the developer of the revolutionary MoGo™ family of products, today announced that it has signed an agreement with Swiss-based WorldConnect AG to market the MoGo Mouse BT™ to mobile professionals around the world.

Under terms of the non-exclusive agreement, the companies said the MoGo Mouse will be marketed and sold under the Swiss MoGo Bluetooth Mouse™ brand.
The MoGo Mouse BT is aimed at mobile computer users, and is consistent with Newton Peripherals’ philosophy of delivering products to the market that make mobile computing easier and more productive. Patented technology, award-winning design, Bluetooth simplicity and convenient storage and charging makes the MoGo Mouse a “must have” for users of all types.

“Our mission is to provide the ‘Road Warrior’ with high quality, well designed and extremely functional products to support their connectivity needs while traveling,” said Sam Gerber, WorldConnect’s CEO. “We literally search worldwide to identify products that meet our high standards; the MoGo Mouse BT is such a product. We are proud to offer it to our customers, and know that they will quickly understand the value its sleek design and strong functionality offers them.”

That combination of design and function recently won the MoGo Mouse an award in the International Design Excellence Awards (IDEA) competition, co-sponsored by BusinessWeek magazine and the Industrial Designers Society of America.
“WorldConnect is a leader in the markets it serves,” said Matthew Westover, Newton Peripherals’ President and Chief Executive Officer. “It has gained that status through carefully choosing the products that meet its customers’ needs. We’re pleased that WorldConnect will sell the MoGo Mouse under its Swiss MoGo Bluetooth Mouse brand; it is the highest vote of confidence we could ask for from such a globally-recognized firm.”

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As Tris pointed out yesterday, Newton Peripherals is prepping for the launch of the next-gen MoGo mouse.

This must-have builds on all the great aspects of the prior model - in-laptop charging and storage, ergonomic ease of use - and adds in some outstanding new ones as well.

To start, they packaged in a scroll bar, right down the middle. This was the Number 1 requested want-to-have from previous conversations with customers. You asked for it, you got it. This low-profile, savvy mouse allows you to scroll through the pages just like its chunkier cousins do.

But that’s just the start of the innovations - this mouse goes to a whole new level…

Because this tool? Is also a multimedia remote control.

Allowing you to walk the room during presentations, forwarding to the next slide or muting sound without having to jog back to your laptop and push a button. The device is subtle and laser accurate.

And because it charges in your laptop, you can stop carrying those extra batteries around.

Using your laptop as a DVD player? Or catching up on your industries podcasts and videos? You can lean back in your chair, put up your feet, and have all the control in your hand - skip ahead, rewind, or pause without leaving your chair.

It comes in two versions, and will be available in August. Check it out!

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First impressions…hmm, where to begin. I’m in love. How about that? I finally have my hands on my very own, shiny, new MoGo Mouse BT. Talk about the most impressive marriage between convenience, innovation, design and just plain “cool factor.” Heck, it even Smells like new technology, and all you out there know exactly what I’m talking about.

Linking it to my laptop took about 9 seconds, and the ability to use a REAL mouse is beyond helpful. It slides well, and when I was done (before the snazzy photo shoot, that is) I let it quietly slip back into the PC Card Slot to recharge and hide from the world. Check out the Tech Porn above.

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