Pepsi Launches Largest Bluetooth Campaign Ever
by Tyler Knott Gregson | May 2nd, 2007I guess you know you’ve “officially” made it when Pepsi uses you for one of their largest campaigns ever. Britney Spears knew when she was selected for their old SuperBowl campaign, and now, our humble Bluetooth knows it too.
That’s right, the largest Bluetooth campaign to date has been officially launched and delivers “viral video clips, which went live on April 2nd, runs for two months in outdoor advertising locations consisting of bus shelters in Washington D.C., Los Angeles, Denver and Orange County, and pay phone kiosks in Pittsburgh and Philadelphia.”
The campaign is apparently teaming up with other businesses and manufacturers by planting the Bluetooth technology directly into outdoor furniture and apparatuses so when a person walks by with a Bluetooth enabled device, they are instantly offered the ability to download free videos on the fly. Wow. Welcome to the future. Now just imagine if you had the sweet MoGo Headset in your ear, you could watch the videos and hear them crystal clear in your ear, so the rest of the street doesn’t have to hear them too!
Tags:bluetooth technology, britney spears, mogo, outdoor advertising, pepsi, phone kiosks video clips