This should be the last post about this years amazing CES 2008!  I just found another awesome little blurb on CNBC that is basically “Matt Westover’s CES Confessional” and lets you know exactly how Matt feels about the good people at CNBC, Deutsch Inc. and everyone at the CES that helped MoGo’s ride through be so extremely exciting, and extremely smooth!

I might be an idiot, but I can’t seem to figure out how to get this little baby embedded here, so in the meantime head over here, and let the little gem load.

Enjoy!

Share This

Straight from the bosses mouth today for you fine folks!  Here is a post from the man behind the MoGo, Matt Westover!  How cool is it to get an inside look at CES 2008 from Matt himself?  Very cool my friends, very cool.

We are in day 3 of CES and feel we have exceeded the goals we have set for ourselves here. As a young and quickly emerging company, we look for very tangible results which move the sales needle coming out of CES. With 1000’s of companies here and the enormous amounts of money that are being spent, we simply cannot out-spend the larger companies to capture awareness and brand recognition so we must rely on more gorilla tactics to get our name and products above the noise level.

This year and in the spirit of Las Vegas, we introduced the MoGo GoGo Girls to our CES execution plans. These MoGo GoGo Girls, wearing MoGo branded tops, are carrying MoGo’s and striking up conversations to demonstrate our product. Additionally, after they speak to a CES attendee about our MoGo, they offer them a coupon for a $20 discount when they buy a MoGo. They successfully provided attendees with 10,000 discount coupons so far! The MoGo GoGo Girls are a show favorite! This year we have also been very fortunate enough to be invited by CNBC and “The Big Idea with Donny Deutsch” to be on their show at CES. This is a terrific opportunity for MoGo and the show will air Wednesday night at 10pm Eastern. Please watch it! I have been watching the show since its inception and feel honored to be included in their CES show series! Much to my surprise, Donny and his team hired his former advertising firm (Deutsch Inc.) to make a commercial for us to make MoGo a houshold name! Not only was this something we could not have made on our own (we are not advertising exec’s)they made a very exciting commercial with all the right messaging! Additionally, this commercial will definitely help us to be a household name quickly! If that was not enough, Donny announced to me on the show that CNBC was going to the run commercial on CNBC at their expense as as well! I was excited I was at risk of looking like contestant on “The Price is Right” and starting jumping around pumping my fists with over the top enthusiasm. Right then Donny tells me he will also run our ad during the SuperBowl….at that point I did jump out of seat with excitement only to hear him say he was only kidding…..he totally got me as I fell for it hook, line and sinker and could only laugh at myself at that point.

Relatively speaking we think MoGo’s are to computer laptops as Ipod’s are to music and Donny is really helping us get to the next level as a company. We simply could not have done this on our own without Deutsch Inc., CNBC and Donny’s expertise. They are really wonderful people to work with and see why they are so successful! Stay tuned for more MoGo news tomorrow!

Best Regards,

Matt

Share This

As we get closer to CES, Matt’s been in the news more and more.

This profile was posted last week, and features one of my favorite Matt Westover quotes; ““My life is what I make of it”

Check out this excerpt;

“I grew up with an opportunity, an education and a dream”…  His goals?  To have fun, to have the best team, and to create wealth for the investors and the team.  Matt Westover is the man behind the MoGo Mouse!

The man behind the mouse has a long history of bringing ideas to life. Interested in seeing the Big Guy? Dave Graveline caught him and the original mouse in a pictorial from last year’s CES. Check it out!

Share This